William the Concreter – came, saw, and concreted!

There should always be room in one’s life for a ‘first-time’, sometimes combined with “that’s the last time I’m doing that!”

This week for me, it was laying a concrete base. And it was at midday on a scorching hot day, which explains why I won’t be doing it again anytime soon. To be fair, it was not the concrete that broke me. It was having to wheelbarrow 20 loads of the wet sloppy stuff from the delivery lorry to the back of my garden. Uphill and in the burning hot sun. Without the help of my step-son, and  kind lorry driver, I doubt that less than half of the load would have made it.

But the reason for this blog is not the sweat and tears resulting from trying to tame one cubic metre of wet concrete. It is the oh so clever name of the business delivering the material. In case you hadn’t guessed, William the Concreter is based near Battle. Famous as as the location of the 1066 battle of Hastings. Just down the road from where I live in sunny Eastbourne.

If you listen to the wonderful Mark Steel’s in Town, in Hastings, you can hear about the many local businesses who have found a way to incorporate this momentous battle into their names. But this is definitely the best:

William the Concreter delivering

My new favourite brand name is Ugly

Triple BerryIf you read this blog, you will know I am slightly obsessed with brand names.

And I seem to spend quite a bit of my time at work trying to persuade people not to obsess about their trade mark. As long as the name is legal (check here for the UK) and not owned by someone else in your area of business (search here to check), the only thing that matters is how memorable it is.

And you can’t get much more memorable than Ugly. This big and bold name certainly caught my eye as I browsed the drinks available in our restaurant at the British Library yesterday.

Ugly flavours

On visiting the Ugly Drinks website, I was glad to see a FAQ (Frequently Asked Questions) section explaining their unusual name.

Ugly Drinks FAQ

I haven’t yet managed to taste one of their range of drinks, but I’m looking forward to asking for an Ugly Drink.

Ugly Drinks

 

Wrapsody has Christmas all wrapped up

Wrapsody presentYou have left it a bit late now, if you wanted to pay someone to do your Christmas wrapping. But if you really hate it that much you could always book up Wraposdy and employ one of their ‘wrapologists’ for next year.

Apart from having a great name, they also “believe that there is no gift unwrappable, no theme unworkable and no deadline too tight”. I love their sense of humour too, illustrated below.

Wrapsody text

Below is an example of the kind Christmas present wrapping they can produce.

Wrapsody presents

Like all good businesses, Wrapsody have a blog so they can share their activities with potential customers. Below you can see the team in action Christmas gift wrapping at Liberty of  London.

Wrapsody at Liberty

Wrapsody have the whole presents thing nicely ‘wrapped’ up (sorry couldn’t resist that pun). But I have found a couple of rivals elswhere in the country.

In Kent, “Wonder Wrap offer a unique and fabulous gift wrapping service for all occasions.

Your presents and gifts are beautifully wrapped and can even be grouped together to ensure you can easily present them to the lucky recipient.”

And in Wales, “Eclipse provides a professional gift wrapping service comprising high quality demonstrations, ‘hands-on’ workshops and professional gift wrapping services for businesses and individuals.”

Below Eclipse founder Alison Westwood gives some expert wrapping tips.