Micro Men and the birth and death of the personal computer – 1980 to 1985

Last night I watched Micro Men, another in the recent BBC series of dramatised portrayals of historical events from the 1970’s and 80’s, such as Margaret Thatcher: The Long Walk to Finchley.

This was the story of the battle for dominance in the newly emerging personal computer market from in the early 1980’s. It was also a personal clash between eccentric inventor of the pocket calculator Sir Clive Sinclair and Chris Curry (formerly his right hand man).

The film cleverly interwove news footage from the period and actors, effectively reawakening memories of my involvement in that era as a callow youth.

In particular I remember the excitement young people felt at the rapid development of the technology, and how we thought they would change the world. One scene from the seminal BBC Computer Programme talked about how personal computers would replace manual typewriters and much of the associated office paperwork. (here are some snippets). It was also something of a shock to remember how Britain led the world for that brief period, with by far the highest rate of ownership of personal computers. There was an optimism that this lead would give us an immense advantage in this newly emerging industry.

As with so many cutting edge technologies of course expectations far outstripped reality. As a ‘programming expert’ with 98 per cent in my Computer Science ‘O’ level, my father presented me with a brand new £99 Sinclair ZX81 and asked me to show him what it could do. My memory is a bit hazy on the details, but I seem to remember that its state of the art 1k of memory (compared to 2 gigabytes in today’s computers), allowed me to create a spreadsheet about 5 rows high and 16 columns wide. Unfortunately that didn’t leave any room for calculations or content.

However this did not dim my nerdish enthusiasm and I went on to study Computer Science at ‘A’ level using a Commodore Pet, and then to university on Apple II computers. It was only when I came to leave university and was pondering which model of personal PC to buy, that reality dawned. I remember my cousin asking me what I would use it for. Programming of course was the main purpose, but outside the learning environment that was not a practical application. Games were next, but the basic ones available did not appeal to me. The applications we take for granted today such as word processing and spreadsheets were not established at that time. I decided to save my £600 and wait for the technology to develop.

Which brings me to the point of this blog. Today we are surrounded by personal computers which have profoundly affected how we live our lives. Whether it is the constant bombardment of emails via Blackberries, shopping over the Internet, sharing our lives through social networking, watching or listening to films, television or radio on our iPods and personal media players, meeting new life partners through internet dating (7.8 million in the UK alone), spending time in virtual realities like Second Life, or just computing on the move (I am writing this on the train sitting next to another laptop owner – who appears be writing a gripping novel – from my furtive glances)

So although the personal PC went from boom to bust in just five short years between 1980 and 1985, apparently taking its future promise with it, the long term impact of computers on our lives has been truly revolutionary.

The footnote at the end of the show reminded me of how the two companies at the centre of the story subsequently went in very different directions. Clive Sinclair returned to his obsession with creating the world’s first mass produced affordable electric car. And produced the legendary Sinclair C5, perhaps the single most spectacular failure in the history of personal transport with sales of less than 12,000.

However, the chip that powered Chris Curry’s Acorn computer went on to be developed into the ARM processor, which has gone on to become the most successful computer chip ever, with over 10 billion shipped to power the majority of mobile phones manufactured across the world.

I met the Prime Thinkers mentors

It’s been a busy few weeks for me recently (so much for a quiet summer). So I have quite a few events still to catch up on.

Our Meet the Mentors event on the evening of Tuesday 30 June was a great success, with around 30 mentors and 90 mentees. With a 3 to 1 ratio, and two hours to network, the mentees had plenty of opportunity to find subject experts to match their interests.

I took a group of the mentors around the Business & IP Centre before the event started, as many of them were not aware of the range and depth of our information and services. It was yet another reminder of how much work we still have to do to spread the word about the Centre.

Maurice Collins, the man behind our very popular Weird and Wonderful display last year was his usual charismatic self and reminded the audience of the expanding Prime Thinkers groups, and how all the money from the £100 fee goes to his Kith and Kids’ charity. Their aim is to empower families living with disability to overcome their social isolation and access the services they need.

kith_and_kidsGiven the enthusiasm of my colleague Clare Harris who organised the event, I’m hoping this will be the first of many Meet the Mentor evenings.

25,000 inventors a year scammed

One of my colleagues has pointed out an article in today’s edition of the Daily Mirror. In the regular Rogue Traders column, Andrew Penman reviews the sad fate of Terry Ferguson who lost $10,000 to American inventions agency Davison Design.

The online version of this article is followed by several posts from previous employees of Davison Design who testify to their dubious operating procedures.

According to one of the posts over 25,000 inventors are conned each year (just in the United States). The information comes from the Invention Statistics website at Inventor Scam Statistics.

http://www.plagiarismtoday.com/wp-content/uploads/2009/01/uk-ipo-logo.pngMy colleague Steve van Dulken has recently posted a blog story warning of UK Invention Promotion companies, and the UKIPO have produced a pdf Step by step guide to using invention promoters.

Another sensible piece of advice is to use Google to find out a range of views on any potential company you come across. For instance the third item in a search on Davidson Design is titled Ripoff Report Search Results: DAVISON DESIGN.

Marketing Maestros: Innovative Strategies for Small Businesses

Many thanks for writing a blog article about Marketing Maestros!  Just a thought – if possible, would you mind adding a link to the webcasts as well?  http://www.inspiringentrepreneurswebcast.co.uk/

Once again a great Inspiring Entrepreneurs panel this evening, with regular chair Matthew Rock (the founder-editor of Real Business) brining his inimitable enthusiasm to the event.

(You can still watch a  webcast of the event at http://www.inspiringentrepreneurswebcast.co.uk/)

Ajaz Ahmed Chairman of AKQA, the world’s largest independent digital agency showed some impressive examples of innovation in advertising, illustrating his point about the importance of originality.

His key message was for his company to let their work do the talking’. In other words, don’t tell you customers how great you are, show them.

Not surprisingly Simon Calver the CEO of LOVEFILM (a £100 million turnover company) is a fan of films, and so used examples to illustrate his four P’s of business success.

P1 – ‘I’m going to make you an offer you can’t refuse’ (The Godfather).
Focus on the consumer proposition first and worry about building the brand later on. The three legs which hold up his company are choice, value and convenience.

P2 – ‘Self preservation society’ (The Italian Job) i.e. Preserve the cash in the business. Make sure you focus on the time it takes to get cash in and out. If you get it right it gives you a competitive advantage. Also analyse everything you do – where you spend your cash and how you do it.

P3 – Spin City (American sitcom)  Never under-estimate the importance of PR. In his case they have three targets, their investors, trading partners and of course their consumers. You have to be constantly creating new stories about your business the papers will want to publish.

P4 – Passion (a choice of seven films according to Wikipedia) Make sure you surround yourself with great people from the beginning. ‘Fiirst division people recruit first division people’, which makes the business great. Make sure you have fun too. Simon hosts a monthly BBQ for his colleagues. Also reward your people on a quarterly basis (in the case of LOVEFILM bonuses of between 10 and  20%. This allows for more flexibility in changing targets in a fast growing business.

In conclusion, starting a business is probably the most rewarding thing you can do in your life.

Tristram Mayhew the founder and ‘Chief Gorilla’ of Go Ape, the UK’s leading forest-based adventure company talked about Gorilla marketing.

Instead of focussing on their specific activities Go Ape are branding themselves as ‘creating adventures’, and are encouraging everyone to live life more adventurously.

Gorilla marketing means turning your customers into an effective free sales force. These are his tips:
1.    Wow them with what you do.
2.    Delight them – turn complainers into ambassadors.
3.    Build a trust and charm based relationship
4.    … and they will buy more, and more often – Tristram openly admitted that many of their ideas have been borrowed from the Innocent drinks company.
5.    Innovate, validate, cultivate.

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard OverviewTristram strongly recommended The Brand Gap, it is very readable and nice and short too.

They are building a loyalty base using Tribe magazine (published every 6 weeks) to reinforce brand values.

They also make use of Social Media such as encouraging customers to post videos on YouTube, and have nearly 5,000 to date with hundreds of thousands of views.

By ‘making friends’ with existing adventure bloggers and giving them free Go Ape experiences they hope to generate positive reports online.

‘Doing good things.’ For example to help support gorillas in Rwanda 25 staff and 85 customers completed a fun run dressed as gorillas.

Will King is the ‘King of Shaves’, creator of the cult shaving brand that has overtaken Wilkinson Sword and Nivea to become number two to Gillette in the UK shaving market.

After 16 years of building the brand Will launched his own razor the Azor one year ago almost to the day. They already have up to 10% market share in the UK.

Lessons learnt:

The Harvard rule of 4
1.    No one has it
2.    Every one will have it
3.    Price for profit
4.    Price for sale

AzoriPhoneEdge.jpgTake an existing product and make it better – eg iPhone, Innocent smoothies.

Change constantly, push boundaries – it also helps to generates news stories for PR coverage.

Will introduced his SPACE strategy, which stands for Satisfaction of Success, Passion and Persistence, Attitude of Action, Confidence and Communication and Enthusiasm and Enjoyment.

There is a great degree of satisfaction in succeeding. If you achieve great satisfaction, whatever that is, it may be having children or running a marathon, but you’ve got to work at that. There’s no substitute for hard work to get that satisfaction of success, which feeds on to the passion and persistence bit. Things don’t happen overnight, it takes years to become truly successful..

You’ve got to have a can-do attitude to get things done; if you can’t be bothered who else will? The confidence and common sense part relates to having confidence in yourself and what you’re doing but not being delusional; if you try to take on Apple with an iPhone it’s a big ask, but if you want to come up with a cover to protect the iPhone clearly that’s something you could do.

There’s a certain amount when you’ve got to have confidence beyond the success that you don’t enjoy, especially when you’re starting out – people won’t give you credit, people don’t believe you’re going to do it, people think you’ll go bust, you’ll owe them money, and you’ve got to imbue them with confidence if you’re going to be successful.

And finally the enthusiasm and enjoyment piece; if you’re not enjoying it then nobody else is, especially if you’re leading a business. So have enthusiasm, have an edge about what you’re about to do because people do look to you, especially if you’re running a business or are involved in senior management. If you can’t get them motivated by transferring your enthusiasm to them, then how are they going to transfer their enthusiasm either to the products you sell or to the services you provide? They’re not.

Many thanks for writing a blog article about Marketing Maestros!  Just a thought – if possible, would you mind adding a link to the webcasts as well?  http://www.inspiringentrepreneurswebcast.co.uk/

How good is your Escalator Pitch?

I often ask my business advice clients if they have an elevator pitch. Quite a few have not heard this expression before which surprises me.

The basic idea is that in the fortunate event you find yourself in a lift with a potential backer for your business (think Richard Branson), could you convey the essentials of your idea or invention before he got out on the 20th floor?

In practice this means between 30 seconds and two minutes to express all the salient (selling) points without any waffle, which for some of my clients is a challenge to say the least.

To see examples of this in an even more demanding environment head over to Techfluff.tv to watch one of their many escalator pitches. Just be aware that practicing this on the London Underground might get you arrested.

DEMOgodAnother inspiring place to visit for when you get a little bit longer to get your idea across (in this case 6 minutes), is Demo.com. In particular have a look at some of the Demo Gods in action to see how it should be done by the best of the best.

About DEMO
The feel you get when you enter the ballroom at DEMO is unlike any other conference. Each company is given just six minutes on the DEMO stage to truly demonstrate how their product will change the world. No PowerPoint or flashy corporate presentations allowed. Just the founders and the technologies many are staking their careers on… it doesn’t get any more straightforward and fast paced than that.

The EasyClean Squeeze Roller Cleaner

roller-sleeve-cleaner

I spent a few hours this weekend painting part of my kitchen. Historically I have had a love hate relationship with decorating using a roller.

The system is an incredibly quick and efficient way of getting paint onto a flat surface, whether it be a wall or ceiling. I certainly don’t recommend using anything else for a ceiling, having had paint dripped in my eye whilst using a brush in the past.

However, the advantages of the roller based approach come crashing down when it comes to cleaning up at the end of the job. In theory you can dismantle the roller and just rinse it under a cold tap. In practice you get paint all over yourself and spend tens of minutes desperately trying to get the roller clean of paint. Eventually you give up and leave it somewhere warm to dry. The next day you discover the roller is rock hard from residual paint and has to be thrown away. Sometimes you can’t even keep the roller usable between coats of paint.

But now thanks to an incredibly simple invention I can clean and re-use my rollers to my hearts content. I need to thank Ed Adamson (the inventor) and the Harris paint brush company for making roller painting an almost completely pain-free experience. Apart of course from those times when one leans against a still wet wall.

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Although I am straying into my colleague Steve Van Dulken’s territory here with his Patent Search Blog, I couldn’t resist looking up the patent application for the invention on esp@cnet (the European Patent Office) and found WO2008077469 (A1) A ROLLER SLEEVE CLEANER.

However I also came across lots of other weird and wonderful variations, some of which I have included below.

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First page clipping image

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Otto Rohwedder and the greatest thing since sliced bread

Otto Frederick Rohwedder photo courtesy www.chillicothecity.org
The greatest thing since sliced bread

I’m sure you will have heard this phrase before, used all to often to describe the latest gizmo or gadget. But have you come across the name Otto Rohwedder? I’m guessing you haven’t.

Otto, originally a jeweller, was the inventor of the world’s first mechanical sliced bread, which went on sale on July 7 1928,  in Chillicothe, Missouri.

After many setbacks, including a fire which destroyed his first factory as well as blueprints and prototype, he managed to develop a successful process for slicing and wrapping the bread. However sales were slow at first as suspicious consumers were slow to accept a pre-sliced bread, but soon everyone wanted sliced bread. By 1933, only five years after its introduction, American bakeries were turning out more sliced than unsliced bread.

Below are a few of his many patent application drawings.

Bread_patent1Bread_patent2Bread_patent3

The BIG and Easy Guide to take a Bright Idea from Drawing Board to Successful Revenue

the_big_and_easy_guideAs a librarian of over 20 years there is nothing I like better than a book whose title describes its contents.

The BIG and Easy Guide to take a Bright Idea from Drawing Board to Successful Revenue is nothing if not informative. However, the fact it is written by Rob Lucas who has helped to develop our e-learning courses in Intellectual Property, and more surprisingly, seems to be a unique publication in covering this important topic, gives it even more value.

Certainly, those better informed on this topic than myself are impressed.

“Whether you are an aspiring inventor working from home or in the R&D department of a major institution, this book is an essential read.  I know of no other book like it”
Dr John Beacham CBE; DSc; FRSC
Former Senior Innovation Advisor to the
Department of Trade and Industry (now the DBERR)

Once again Amazon provides the opportunity to have a peek inside, to see that Rob covers the key topics of confidentiality and when to file for protection.

Entrepreneurs to help Cancer Research UK beat cancer

openventures1I recently met one of the team behind the Open Ventures Challenge in aid of Cancer Research UK.

Their radical idea is to apply open innovation principles to venture creation, with the aim of building three new activities which will each generate £10 million to help beat cancer. They can be independent business ventures, new ventures for an existing company or a new venture for Cancer Research UK to run themselves.

This is a brave experiment from Cancer Research UK as it combines the use of social media and ethical capitalism. As they say on their website, they don’t know what will come out of it, but “look forward to seeing what you come up with”. Could it be a “Body Shop for Cancer”? Could it be the next “Race for Life”? Could it be a way to remove £10m from the cost of research?

The Challenge runs from November 2008 to June 2009 but already has 32 suggestions.

To join in with this fascinating experiment you have to agree to the following:
1. to give honest and open feedback
2. to act in good faith at all times
3. to treat all community members with respect and courtesy

The Wattson goes global

wattsonIt was great to hear from Richard Woods (one of the co-founders of DIY Kyoto) last night at our Going Global event on the continuing success of the Wattson energy monitor. I first mentioned their product back in February of this year, soon after it had beaten the iPod nano into 10th place in the Stuff Magazine cool gadgets of the year awards.

They are now moving into the global market place with the help of ethically manufactured Wattsons from China. This has enabled them to reduce the price to a very attractive £99.95, which means they now have a three week waiting list.

It was interesting to hear how some of their customers have become addicted to the product with a couple of weeks, and become devoted to getting a blue glow (indicating a less than average use of electricity). Some use it to check to see if they have left any unnecessary appliances switched on as they leave the house.

One surprising change they had to introduce to their marketing was to include a light bulb in their photos for scale. It seems some some customers wanted to order a Wattson to replace their coffee table. Perhaps this could be a niche expansion of their product line.

Although Richard explained that the key to their success was to design a product that would be so desirable people would want to buy it, and then find out what it would be used for (the Apple iPod approach), I like the way they have very simply spelt out what this new product has to offer for the customer.

* I can save you up to 25% on your electricity bill
* I’m good for the environment
* I’m quick and easy to install
* I measure electricity in the whole house
* I can go anywhere in the home
* I use up to four watts and cost £4 a year to run