On my regular drive to my parents house I pass several food vans catering to the hungry driver.
Their names vary from the mundane Joe’s Food Shack, to the humorous such as Mrs Doyles, which alludes to the iconic character appearing in the legendary Father Ted comedy series.
But my favourite is a tiny little white van with a bright red Yummy’s logo and a 1950’s style waitress winking out at the passing motorists. When you add in their strapline Well Tasty, I think they get credit for an effective promotion in a competitive market.
