I was amazed to see from the latest edition of 10 things you didn’t know last week, that we Brits have spent £69 million so far on tickets to see Mamma Mia!
This film version of the musical based on Abba music is now Britain’s biggest ever grossing film, overtaking the previous holder Titanic. To add to this impressive feat, over 1 million copies of the DVD were purchased on its release day, another UK record.
Having reluctantly watched said DVD on Christmas day, I have to agree that it has a remarkable feel-good factor. A combination of those annoyingly catchy Abba songs and a cheesy love story for young and old alike. The smile factor wasn’t even badly dented by Pierce Brosnan’s shouted version of SOS and a couple of other songs.
So this could be the next big market for those in creative world for our recessionary times.