I have just been watching one of the Inspiring Entrepreneurs videos we have recently posted onto YouTube.
The charismatic James Brown (founder of Loaded Magazine) talks about how he created a team of weirdos who would have been unemployable elsewhere to create a completely new kind of magazine. He describes a talk by business guru Tom Peters where he pronounced on the importance of employing weirdos to introduce change to a business. Brown reversed the process and had one straight guy for every 99 weirdos.
